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Really Really Good News: Good American is Here!

Happy Sunday, gang! We interrupt your weekend programming to bring you a very important wardrobe update: Good American is HERE. As we start thinking about fall and all the ways we want to update our wardrobes for the season (so much goodness coming your way in the weeks to come!), the FIRST thing on the list is denim. A great wardrobe starts with great jeans, right? And this year, Good American just might be the best thing to happen to your booty....

Summer Bestsellers and How To Wear Them Into Fall

Oh, August. Have we mentioned we love you? We’re SO ready to soak in all the things we love about this month—from lazy lake days to football practice starting back up. 🏈 There’s still...

Don’t Leave For Summer Vacation Without This

There’s only a month left of summer (!) and we’re all trying to squeeze in one last trip.✈️ Before you take off, make sure you snag the one item EVERY suitcase needs—a versatile denim...

flat lay of clothes to wear to the beach

What’s Inside Our Beach Bags

BEACH DAY! With the heat wave sweeping the country, there’s really nowhere else to be. We’re packing up and escaping the city this weekend, so we asked Kristina, Ash and Heidi to share what’s...

Indy Summer Guide

Last week, our Marketing team headed to Indianapolis for the @seersuckerandsaddles x Trendsend launch party (shout-out to everyone who showed up—have you shopped the collection yet?). Before the big event at our Clay Terrace...

style influencer Beth Chappo standing by a rack of summer clothes

Beth x Trendsend Round 2!

Beth is BACK! And we’re crushing harder than ever. We first teamed up with @seersuckerandsaddles for an exclusive Trendsend collection this spring—and it was such a hit that we had to do it again!...

red and blue floral maxi dress by the pool

Two Ways to Beat the Heat Now

Hey gang! How was your long weekend? Temps have been topping 90º around here, so we’ve been getting creative about what to wear to stay cool without sacrificing style. There are two things to...

what to wear for the fourth of july

Easy Outfit Ideas for the Fourth of July

Who’s ready for the Fourth of July?! We’re excited for a short workweek ahead followed by a long weekend of boat rides, fireworks and friends and family! Our approach to the holiday is more...

what to wear for summer

What Our Fashion Director is Loving This Month

Hey gang! Heidi here—I’m back with my must-haves for the season (see spring here). Can you believe July starts this week? Have you done your big summer haul yet? My family and I were...

trendsend

Everything You Need to Know About Trendsend

Summer is going by so fast—just like it always does! The Fourth of July is next week already, and there’s so much we still want to do. Plus, gotta make time for living in...