Hey friends, Heidi here! It’s that time again to share all my top picks for the season and give you a peek inside my shopping cart (spoiler alert: it’s overflowing). Fall is my favorite season to dress for—jeans, jackets, booties … I love it all. My approach to fall shopping is to do a bigger haul early to set a strong foundation for the season, then I’ll pick up a few more pieces for the holidays and other events that pop up...
Now that we’re settling into the swing of the fall routine, it’s time to refresh your workweek look! We’ve been getting lots of questions and DMs about what’s office-appropriate and if you can wear...
Happy Friday! Today we’re super excited to share the next post in our fall city guide series: NYC! We were in New York for Fashion Week earlier this month—and while it’s always a whirlwind...
Our friend and New York Times bestselling author Shauna Niequist recently visited us at HQ to curate a Trendsend collection for fall (which you can check out here!) She moved to NYC last winter...
Happy September, friends! With Labor Day behind us and school back in session, we’re ready to accept that fall is here. 🍂 While it’s sad to say goodbye to summer, all the new fall...
HAPPY SALE WEEKEND!!! Have you shopped the Labor Day Weekend Sale yet? Everything is on sale in stores and online now through Monday, and it is the best time to stock up for fall!...
Have you made a fall bucket list? Our goal for the season is to be adventurous, in big and small ways—from ordering something new off the menu and camping under the stars to exploring...
We’ve been keeping a little secret, and we’re so excited to finally reveal that our first-ever podcast, IN THE DRESSING ROOM with Megan Tamte, is LIVE! Our co-founder and co-CEO Megan has spent fifteen...
Happy Sunday, gang! We interrupt your weekend programming to bring you a very important wardrobe update: Good American is HERE. As we start thinking about fall and all the ways we want to update...
Oh, August. Have we mentioned we love you? We’re SO ready to soak in all the things we love about this month—from lazy lake days to football practice starting back up. ? There’s still...
What Our Fashion Director is Loving This Month
06 October 2019
4 Ways to Promote Your Wear-to-Work Look
29 September 2019
Weekend Guide to NYC with @caralynmirand
20 September 2019
Shauna Niequist’s Fall Reading List
15 September 2019