Today we’re thrilled to launch a limited-time collaboration with Minneapolis-based streetwear brand 4 THE LOVE. Our co-founder Megan developed a friendship with 4TL founder Dave Wanpue and was inspired to design a sweatshirt together to support his burgeoning brand and entrepreneurial journey. The feel-good sweatshirt (for women and men!) is available online and in all stores now, while supplies last!
Below, Megan shares the inspiration behind EVEREVE x 4TL. Learn more about 4 THE LOVE and get to know Dave on this week’s episode of our podcast IN THE DRESSING ROOM.
Cultivating connection has always been a priority for me. It’s the very thing that EVEREVE was founded on and is a principle that is still ever-present in our business today. When the pandemic hit last year and the world changed in an instant, I spent a lot of time reflecting on my purpose. I realized part of my mission isn’t just to lead EVEREVE, but to build relationships with local entrepreneurs. I believe we all learn from each other—and connections can change everything.
Soon after, I met Dave Wanpue at the Community Commons space at Mall of America®. Dave is the founder of 4 THE LOVE, a luxury streetwear, apparel and accessories brand. He’s passionate about building community and advocates for social change through his brand. I was inspired by his tenacity and humility, and a friendship grew, rooted in our shared values and connection as entrepreneurs. Entrepreneurship is hard work (I remember from EVEREVE’s early days!) and I decided I wanted to lend a hand.
Today I’m thrilled to share the love and raise awareness for 4 THE LOVE‘s mission with the sweatshirt that our teams designed in partnership, available for a limited time! Join me in supporting 4 THE LOVE and Dave’s entrepreneurial journey (and if you live in Minnesota, stop by MOA to check out Dave’s new store!). I can’t wait to see his dreams become a reality.