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Emma Grede

Ray of Light: Emma Grede

Denim guru, comfort connoisseur, thought leader, global advocate for marginalized women and CEO + Co-Founder of Good American.
woman wearing a utility jumpsuit and smiling

Trend We Love: The Utility Jumpsuit

We told you last week that the utility jumpsuit is the new silhouette you need to try this season. Today’s post is all about the (smokin’ hot) look: why we love it, fit details and...
denim hanging on a rack

Catching Up With Emma Grede of Good American

Happy Sunday, friends! We introduced you to Good American last fall—and it continues to be one of our best-selling denim brands, thanks to its unbeatable fits (have you tried a pair yet?). Earlier this...
good american jeans

Really Really Good News: Good American is Here!

Happy Sunday, gang! We interrupt your weekend programming to bring you a very important wardrobe update: Good American is HERE. As we start thinking about fall and all the ways we want to update...