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good american

woman wearing a utility jumpsuit and smiling

How to Style a Utility Jumpsuit: Outfit Ideas and Tips

A utility jumpsuit is the new silhouette you need to try this season. This post is all about the (smokin’ hot) look: why we love it, fit details and styling tips. Let’s do it! ...
Emma Grede

Ray of Light: Emma Grede

Denim guru, comfort connoisseur, thought leader, global advocate for marginalized women and CEO + Co-Founder of Good American.
denim hanging on a rack

Catching Up With Emma Grede of Good American

Happy Sunday, friends! We introduced you to Good American last fall—and it continues to be one of our best-selling denim brands, thanks to its unbeatable fits (have you tried a pair yet?). Earlier this...
good american jeans

Really Really Good News: Good American is Here!

Happy Sunday, gang! We interrupt your weekend programming to bring you a very important wardrobe update: Good American is HERE. As we start thinking about fall and all the ways we want to update...