woman wearing sweater sitting on a stool

What Our Fashion Director is Loving This Month

Hey friends, Heidi here! It’s that time again to share all my top picks for the season and give you a peek inside my shopping cart (spoiler alert: it’s overflowing). Fall is my favorite...

Read More

4 Ways to Promote Your Wear-to-Work Look

Now that we’re settling into the swing of the fall routine, it’s time to refresh your workweek look! We’ve been getting lots of questions and DMs about what’s office-appropriate and if you can wear...

Read More
rack of colorful clothes

Introducing the Fall Capsule Collection

Happy September, friends! With Labor Day behind us and school back in session, we’re ready to accept that fall is here. 🍂 While it’s sad to say goodbye to summer, all the new fall...

Read More
woman recording a podcast

We Launched a Podcast!

We’ve been keeping a little secret, and we’re so excited to finally reveal that our first-ever podcast, IN THE DRESSING ROOM with Megan Tamte, is LIVE! Our co-founder and co-CEO Megan has spent fifteen...

Read More
good american jeans

Really Really Good News: Good American is Here!

Happy Sunday, gang! We interrupt your weekend programming to bring you a very important wardrobe update: Good American is HERE. As we start thinking about fall and all the ways we want to update...

Read More

Don’t Leave For Summer Vacation Without This

There’s only a month left of summer (!) and we’re all trying to squeeze in one last trip.✈️ Before you take off, make sure you snag the one item EVERY suitcase needs—a versatile denim...

Read More
flat lay of clothes to wear to the beach

What’s Inside Our Beach Bags

BEACH DAY! With the heat wave sweeping the country, there’s really nowhere else to be. We’re packing up and escaping the city this weekend, so we asked Kristina, Ash and Heidi to share what’s...

Read More
style influencer Beth Chappo standing by a rack of summer clothes

Beth x Trendsend Round 2!

Beth is BACK! And we’re crushing harder than ever. We first teamed up with @seersuckerandsaddles for an exclusive Trendsend collection this spring—and it was such a hit that we had to do it again!...

Read More
red and blue floral maxi dress by the pool

Two Ways to Beat the Heat Now

Hey gang! How was your long weekend? Temps have been topping 90º around here, so we’ve been getting creative about what to wear to stay cool without sacrificing style. There are two things to...

Read More
what to wear for the fourth of july

Easy Outfit Ideas for the Fourth of July

Who’s ready for the Fourth of July?! We’re excited for a short workweek ahead followed by a long weekend of boat rides, fireworks and friends and family! Our approach to the holiday is more...

Read More